Broadway Live 2018-2019
Every year, the Lexington Opera House offers packages to their latest Broadway Live season. The Broadway Live season features several national touring Broadway shows. I created digital assets for the season tickets on-sale based on the Broadway Live season brochure. This included digital ads, landing pages, eBlasts, and website graphics.
Please note: The digital assets were based on the season brochure design created by Paul Hooper. All event artwork copyright original artists.
Utilizing the design and assets from the Broadway Live 2018-2019 brochure, the goal was to create digital assets to promote the season tickets on-sale. This included landing pages, digital ads, website graphics, and multiple eBlasts.
Much of the season tickets landing page remained unchanged from last year’s page. I created updated graphics and updated all essential information.
Digital Ad Banners
We utilized digital banner ads for the season tickets on-sale. These banner ads were displayed across various websites via a display network. UTM codes were utilized to track conversions and monitor the campaign.